Back in 2015, Donald Trump’s first campaign rally in Iowa as a contender for the Republican presidential nomination came just 10 hours after he declared his candidacy in New York. The following day, he was across the country in New Hampshire, with plans to visit South Carolina before the end of his first week.
But seven years later – and nearly three weeks into his 2024 presidential campaign – Trump has yet to leave his home state or hold a public campaign event in an early voting state.
Trump’s disengaged posture has baffled former and current allies, many of whom experienced firsthand the frenetic pace of his two previous White House bids, and who now say he’s missed the window to make a splash with his 2024 rollout. The uninspiring launch of his supposed political comeback comes as his campaign appears to be operating on auto pilot, with few signs of momentum or enthusiastic support from donors or party heavyweights.
“I don’t know why he rushed this. It doesn’t make sense,” one Trump adviser said of his lackluster announcement speech last month, which came one week after Republicans delivered an underwhelming performance in the midterm elections and as the rest of the party turned its attention to the Senate runoff contest in Georgia.
Trump’s announcement was roundly panned for lacking zest, so much so that some audience members attempted an early exit, and his recent hosting of Holocaust denier Nick Fuentes and embattled rapper Kanye “Ye” West at Mar-a-Lago only further galvanized GOP opposition against him. A person familiar with the matter said Trump spent the Sunday after Thanksgiving asking people around him if they thought the backlash to his private dinner with Ye and Fuentes was truly damaging.
“So far, he has gone down from his bedroom, made an announcement, gone back up to his bedroom and hasn’t been seen since except to have dinner with a White supremacist,” said a 2020 Trump campaign adviser.
“It’s 1000% a ho-hum campaign,” the adviser added.
The only other notable event to occur since Trump announced he was running again was both unintended and dreaded for weeks by the former president’s attorneys. Just three days after Trump launched his campaign, Attorney General Merrick Garland appointed a special counsel to oversee two ongoing criminal investigations into the 45th president and his associates.
While some Republicans long speculated that Trump entered the presidential race early to inoculate himself from further legal peril, his candidate status instead appeared to serve as the catalyst for Garland’s announcement.
A Trump campaign spokesman said the former president has held “multiple events since he announced,” noting his remote appearance at the annual Republican Jewish Coalition summit last month, video remarks to a conference for conservative activists in Mexico, a Patriots Freedom Fund event, his remarks at two separate political events held at Mar-a-Lago, and a tele-rally Monday night for Georgia Republican Senate hopeful Herschel Walker. None of these events were billed as campaign events.
Trump’s current campaign trajectory has left both allies and Republican opponents wondering if he will flip a switch in 2023 or fail to adapt to a different political environment. Even as the GOP’s undisputed 2024 frontrunner, some of his closest allies say he simply cannot afford to take his position for granted at a moment when influential Republicans appear exceedingly interested in dislodging him from his influential perch.
“If Trump was working in a lush jungle environment in 2016, he is in a desert today,” said a Republican close to the former president. “The political landscape has totally changed. He was irresistible because no one understood him but now everybody knows how to deal with him, so the question is, can he recalibrate?”
Some sources said Trump’s first-out-of-the-gate strategy, which was said to be partly aimed at clearing the GOP primary field, already looks poised to fail.
“You know what it’s done to dissuade people from getting in? Nothing. He hasn’t hired anyone. He hasn’t been to the early states,” said the 2020 campaign adviser.
Trump’s lack of impact was on display a week after his announcement, as other 2024 Republican hopefuls took the stage in Las Vegas for the annual RJC summit. Some attacked the former President, while others, once allies of Trump, indicated they were ready to take him on in 2024.
Just days before the event, Trump’s team announced plans for him to address the group remotely. Two people familiar with the matter said his virtual address was organized by aides at the last minute after he grew agitated upon realizing the event was a cattle call for Republican presidential prospects and he was not on its original list of speakers. The Trump campaign spokesman disputed this account, saying Trump’s remote remarks were planned “many weeks prior to the event.”
Other sources who for months harbored concerns that Trump wasn’t as enthusiastic about running as he was letting on in public appearances now say his inactivity has increased their worry. Apart from a planned fundraising appearance for a classical education group in Naples last weekend, the former president has yet to announce any events before the end of the year. A person familiar with the matter said Trump’s team is toying with a pre-Christmas event of some kind, though his campaign has not yet finalized any travel. In a statement last week panning a move by Democratic officials to put South Carolina first on the party’s primary calendar, Trump appeared to tease a visit to Iowa, currently the first state to cast votes in both parties’ presidential nominating contests, “in the very near future.”
“I can’t wait to be back in Iowa,” he said.
Inside Trump’s campaign, sources said his current approach is entirely intentional, dismissing concerns that he has forfeited the spotlight at a critical time but acknowledging that Trump is currently working with a bare-bones staff.
The campaign “is doing exactly what everyone always accuses [them] of not doing – taking a breather, planning and forming a strategy for the next two years,” said one source familiar with Trump’s operation said.
Senior staff are holed up working on a plan,” this person added, noting that Trump’s campaign travel is expected to begin early in the new year, right as possible rivals who have taken the holidays to mull their own political futures may start launching their own campaigns or exploratory committees.
And while some Trump allies have been surprised by his lack of a hiring spree right out of the gate, his campaign has been content to maintain a lean operation while he’s the only candidate in the field. The former president is not expected to tap a formal campaign manager, instead elevating three trusted advisers – Susie Wiles, Brian Jack and Chris LaCivita – to senior roles, but allies said he will likely need to build out his on-the-ground staff in early voting states in the months to come, as well as a robust communications operation if he finds himself in a competitive primary.
While those hires don’t need to happen immediately, people close to Trump said his early entry into the 2024 race does raise questions about how he will sustain campaign-related costs over a longer period than other candidates who declare later, including chief potential rival Ron DeSantis. CNN has previously reported that the Florida governor, should he decide to take on Trump, would announce next May or June, after the conclusion of his state’s legislative session and just months before the Republican party could host its first primary debate, according to a party official involved in debate planning.
“The question a lot of us have is can Trump sustain a campaign for two years. That’s the real difficulty here. The pacing we’re seeing right now is designed to do that,” said a person close to Trump.
In addition to planning rallies and events and building momentum around the former President, the campaign staff is also looking at how to best insulate Trump after many were caught off guard learning of Trump’s dinner with Fuentes and West. The event, and the days of fallout and negative coverage, has expedited some of the campaign’s long-term plans, including ensuring a senior campaign staffer is always with the former president, a source familiar with the campaign said.
Trump’s White House staff worked with resort staff during his presidency in a similar fashion to protect Trump from potentially “unsavory” guests of members, the source said. Those close to Trump blamed “low level staffers” for allowing Fuentes to slip into the resort without any flags being raised.